Hi! I'm Terra!

In 2002, I shed 75 pounds—for the last time.

After a lifetime on the diet roller coaster, I was done. I knew I had to do it differently.

That time, I discovered something truly life-changing: A path that was livable, sustainable, and most of all, freeing.

For the first time, my outside matched my inside. And more than 20 years later, I’ve continued walking this path, personally and professionally.

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WHY WORK WITH TERRA?

I believe lasting change happens when science, skill, and lived wisdom come together. My background blends professional training, decades of coaching experience, and my own transformation journey so you’ll have support that’s credible, compassionate, and real.

CREDENTIALS, TRAINING & EDUCATION

My combined advanced certifications with real-world coaching practice to give you both science and heart in every session:

National Board-Certified Health & Wellness Coach (NBC-HWC) → Evidence-based standards you can trust.

ICF Professional Certified Coach (PCC) → Globally recognized for professional coaching excellence.

Applied Neuroscience for Coaching Certification→ Tools to help you rewire thought patterns and build sustainable habits.

Certified Life Coach (Coach Training EDU) → Whole-person coaching grounded in positive psychology, growth mindset & compassion studies.

B.A. in Public Relations & Communications, Illinois State University → Communication skills that help you feel heard, understood, and supported.

➡ What this means for you: Practical tools rooted in science, paired with the communication and coaching expertise to make lasting change livable, sustainable and successful!

PROFESSIONAL EXPERIENCE

23+ years of professional health and wellness coaching → spanning private coaching, group coaching, and transformational retreats

Former National Virtual Coach and In-Studio Leader with Weight Watchers → honored with multiple awards for coaching excellence and member success

Former Weight Watchers Public Relations Ambassador → represented the program on Chicago-area TV and media outlets, sharing stories of sustainable health and lifestyle change

Trainer for Coach Training EDU → taught core classes required for certification, guiding new coaches to develop their skills with excellence

Founder of All is Well Coaching and creator of Joy in the Journey Village, a digital community for sustainable health and mindset transformation

➡ What this means for you: deep expertise in weight loss, mindset, and lifestyle change—paired with the honor of having trained other professional coaches and represented wellness on a public stage so you can trust the process and know you’re in expert hands.

LIVED EXPERIENCE

This is personal to me. I know firsthand how frustrating it feels to keep starting over, chasing quick fixes, and carrying the emotional “weight of the weight.” My journey to lasting change became the foundation of the work I do today.

Maintained a 75-pound weight loss for over 20 years → proof that lasting change is possible

Understand the “weight of the weight” → the emotional toll of shame, perfectionism, and starting over

Turned my journey into my life’s purpose → to help women find peace, confidence, and joy in their own lives

→What this means for you: You’ll work with someone who has truly been where you are, understands the ups and downs, and knows how to guide you toward lasting freedom.

MY STORY

Weight Was A Life Long Challenge

I've struggled with weight and body image for as long as I can remember. Trying every diet craze introduced was a way of life for me since I was a young and always ended in feelings of being less than and failure.

Not being able to keep the commitment to myself to do what I thought it took to lose weight was extremely painful and left me feeling weak, out of control, and desperate, which caused me to eat more and the pattern continued.

Knowing it was time to break the cycle, I continued searching for a solution I could be happy with and maintain long-term.

WHAT CHANGED EVERYTHING

I Started to Shift My Thoughts.

I knew what to do, but I didn’t know how to do it in a way I could sustain. Why could I succeed in other areas of my life but not this one?

There had to be a way to be healthy that didn’t involve deprivation, failure, and unrealistic expectations.

I found the answer started with my thoughts. When I was able to explore my thoughts about myself, my body, my ability to make lasting changes, and my self-worth in relation to weight, it was eye-opening.

And sad. I knew I had so much to be grateful for in my life, yet I was allowing weight and food to overshadow all of it.

Guilt and shame were the weight of the weight and I realized this is where I needed to start.

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WHEN YOU CHANGE THE WAY YOU LOOK AT THINGS....

The Things You Look at Chanage

This is where lasting change began for me. When I was able to see fresh perspectives and gain insights about myself that I had never recognized before, the way I approached healthy behaviors changed. Finding a Coach I had a real connection with made all the difference in the world to my success! She met me where I was and helped me to get out of my way. This allowed me to explore all kinds of pathways to my goals I had never thought of before. Ones that I enjoyed! I started to build a lifestyle around self-compassion, gratitude, joy, and healthy behaviors that felt good. I ditched the I should/I have to/I need to perspective and started exploring my answers to questions like what do I really want? As a result, I shed 75 pounds and for the first time in my life, I felt like my outside matched who I was on the inside.

DEEP CONNECTION IS ONE OF COACHING'S MOST POWERFUL OUTCOMES

The Journey Truly is the Reward

Now, wellness is my passion, and helping other's live their best life in a way that works for them is my calling. I've been blessed to develop priceless friendships and lasting relationships with my clients over the years and that means a great deal to me. The journey truly is the reward and I’m so grateful to be able to make an impact on so many unique journeys.

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COME EXACTLY AS YOU ARE—NO MASKS

We’ll Build Change to Fit Your Real Life

Through my coaching, I've created a space where you can show up exactly as you are....no masks, no pressure....surrounded by women who get it and are excited for real change.

I don’t hand out diet plans or exercise regimes. You already know what you want—to feel better in your body, have more energy, and stop starting over. My role is to help you follow through: turning your intentions into actions that actually stick.

Together, we’ll align your choices with what matters most so you can experience confidence, freedom with food, and success that lasts—on your terms!

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CONNECTING WITH MY CLIENTS IS KEY

Who is Terra Ayres?

I live in the Catalina Foothills of Tucson, Arizona with my husband, Darin, and our Petite Golden Doodle, Oakley, who’s our pride and joy! We share a great love for creating adventure in our everyday life. Our favorite conversations start with “Wouldn’t it be amazing if we…..” and continue as we hash out countless pathways to actually make it happen! Whether we are supporting each other to be the best we can be in our careers, spending time with our family and friends, training for a marathon, hiking rim to rim in the Grand Canyon or driving a Sprinter van along the coast of California….Our shared mission is always clear…live in gratitude for today. “The Journey is the Reward.”

I'S ALSO MOM, GOGO & AUNTIE TERRA

Family is Everything

Darin and are both from Illinois and return often to spend time with family. I’m the mom of two amazing, adult sons, Cole and Chase, who since they were little boys, have been my inspiration to live a life that is build around gratitude, joy and well-being. They’ve helped me learn patience, strength, and resilience, and now, as an empty nester, watching them model those behaviors in their adult lives is one of my greatest joys! I’ve recently become a grandma for the first time and I couldn’t be more thrilled!!! My grand baby Nova, and her Mom, Annie have been life changing additions to our family! I love being a "Boy Mom" but wow, is it wonderful to now have girls too! Family is everything to me. My sister, Paige and our two cousins, Darcy and Jamie, are my best friends and watching our children grow up together (11 total!) is one of my deepest sources of connection.

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CONFIDENCE IN THE PROCESS

Discover Joy in the Journey!

I'm passionate about helping you break free from frustration and self-doubt to find joy and confidence in achieving your health and wellness goals—with simple, sustainable strategies. I've been there myself and I've made it my life's work to help women just like you discover the freedom, joy and peace of mind you deserve to experience each day.

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Let's Take This Journey - Together.

This work is personal for me. I care deeply about every person I work with. I bring my full self to every session—my experience, my heart, and my belief in your potential.

If you’re ready to take the next step, I’d be honored to walk alongside you.