It’s Not Just the Weight. It’s the Weight of the Weight.
I’m Terra Ayres, a nationally board-certified coach who’s lived this journey.
In 2001, I lost 75 pounds for the last time—not through another diet, but by rewiring my thoughts, releasing old beliefs, and finally trusting myself.
The weight of the weight is made up of the limiting beliefs and stories we tell ourselves—the ones that shape how we feel, how we behave, and how we treat our bodies.
For over 20 years, I’ve helped women break free from that cycle with simple, sustainable shifts rooted in neuroscience, mindset work, and soul-level compassion.
Let’s release the weight beneath the weight—and return to the lightness that’s already within you.

"75 pounds lost—and kept off for 20+ years!"
What Becomes Possible When We Do This Work Together










You’re in the Right Place If...

You're Ready If...

You Want To...

You're Done With...
The Foundation of My Coaching
Align Your Mindset for Success
Define how you want to show up, what matters most, and the energy you’ll bring to your goals.
Get Curious, Not Furious!
Trade judgement for curiosity! Feedback, not failure! Embrace self-compassion and a growth mindset as you reflect.
Make Simple Shifts That Last
Make Small, Sustainable Shifts. Let go of all-or-nothing thinking. Simple changes lead to BIG, lasting results!
Refine, Realign & Rise
Celebrate & Adjust Keep what’s working, tweak what’s not, and step into next week with confidence and clarity.

It's time to make peace with your body, find freedom with food and discover joy in the journey.
You Deserve to Feel Amazing!
Get your free 5 Easy Steps to Feel Lighter in Your Body guide.
Lose the Weight the Way You Want to Live
This time, with peace, joy, and support that actually lasts. You’ve tried it the hard way.
Now it’s time for something that feels like coming home.
This isn’t about rules, restriction, or pushing through. It’s about sustainable change, compassionate mindset shifts, and joyful living, one choice at a time.
The weight we carry isn’t just on our bodies, it lives in our thoughts, our patterns, and our beliefs. You don’t have to carry it alone. This is the process that changed my life, and I’d be honored to walk it with you. One thought, one feeling, one choice at a time.
All is Well🌺
Terra
